Badge recipient has gained practical experience doing professional-level digital marketing work utilizing Shopify’s ecommerce platform. They built their own Shopify ecommerce store, optimized it for conversion, and incorporated SEO best-practices. Technical skills mastered include: Shopify website design, search engine optimization (SEO), Instagram Ads, and A/B Testing. Professional skills mastered include: using customer personas, creating value propositions, working within brand guidelines, hypothesis testing, understanding business metrics, and creating KPIs.

Badge recipient has gained practical experience doing professional-level digital marketing work utilizing social media and Google Ads platforms. Using real-world digital marketing tools, they built campaign assets, programmed tools, and analyzed results. Technical skills mastered include: Meta Ads Manager, Google Search Ads, Facebook Pixel and Audiences, digital ad copywriting, and scheduling content. Professional skills mastered include: communicating brand value, A/B testing, optimizing ad performance, TikTok influencer marketing, and collaborating with a global team.

Certificate recipient has successfully completed a real Digital Marketing project for charity: water, the world’s leading organization in the global mission to provide clean water for all. They gained experience using brand and content strategy to build a marketing strategy for reaching younger audiences. They used professional marketing skills to plan a campaign and create content across channels, including Instagram, Google Ads, and Tiktok. They presented their plan in a professional setting and explained their strategic choices.